P004 →  Levi’s® Move with Us Campaign


This campaign targets those who style themselves intentionally through hectic moments while still prioritizing function. A collective of individuals who jump into spontaneity and chase their goals in an organized yet dysfunctional way. Some might call them Type B.

This out-of-home horizontal billboard visualizes movement by placing Levi’s denim in environments where flexibility and comfort matter the most. “Pivot Proof” emphasizes Levi’s fit in different settings without any change required. 



As a brand created to support the hardest working individuals, life with Levi’s was made for movement, made for whatever comes next. 

Days are no longer static and the perception that jeans are made “just for standing” doesn’t represent the movement of today. People are constantly in motion and need a wardrobe that moves with them, rather than hold them back.  







Levi’s was made to move with you.