Design
1. Nuts & Bolts
2. Barbershop
3. Yokai Typography Book
4. Where are you?
5. CCHA
Painting
1. Oil
2. Acrylic
1. Nuts & Bolts
2. Barbershop
3. Yokai Typography Book
4. Where are you?
5. CCHA
1. Oil
2. Acrylic
P004 → Where are You? Social Awareness Campaign
This campaign aims to demonstrate and visualize the devastating consequences of distracted driving through painterly imagery that is deployed into real-life environments.
The balance of the simple text messages with the imagery of a crash, forcing viewers to confront split-second decisions that could change a life forever.
The use of large-scale street mural installations make familiar spaces into moments of reflection. Through minimal text and visceral imagery, this social campaign aims to interrupt everyday life and the consequences of distraction impossible to ignore.